In the realm of small businesses, recognising the significance of blogs is clear, yet time constraints often hinder the research and writing process.
This predicament was brought to our attention by Chris Burton from Cube Learning and Development. He wanted to enhance his website traffic, market his consultancy services, and establish credibility among potential new clientele.
Enter Wordsmiths, the solution to Chris's challenge. Collaborating closely with Chris, we conceptualised a year-long repository of blog ideas. On a quarterly basis, wordsmith Kat delves deeply into three core subject areas, seamlessly incorporating relevant research and current news to bolster the content. She also optimises the content for SEO to improve discoverability in search rankings.
"For months now, I've partnered with Kat to craft insightful learning and development blogs for our website. Kat excels in capturing and transforming the knowledge I impart, presenting it in a comprehensible and approachable manner for readers to absorb and hopefully apply."