It’s not just what you say, it’s how you say it.
The tone of voice is the cherry on top of your branding cake. Understanding and consistently using your organisation’s tone of voice contributes to a sophisticated brand and helps people trust you.
Using a clever kit, we take you through a half-day workshop ranging over your target audiences, key messages and codifying your tone of voice. You’ll get hands-on with cards to define the unique elements of how you should write. You can even bring the team, so they’ve had a hand in co-creating the outcome.
Afterwards, you’ll receive a report capturing the elements of your tone of voice, stuffed with hints and tips about how to apply it. We’ll even take some of your core content and rewrite it in your new tone of voice along with an explanation of what’s changed and why. Once we’re done, you’ll have all the tools you need to help take your brand to a new level of sophistication.
Wordsmiths works with thevaluecircle.
"We can call on members of the Wordsmiths team to support key projects as part of our extended consultancy team. And their awards-writing skills have helped thevaluecircle reach the shortlist for NHS consultancy partnership of the year in the Integrated Health Awards."