When boutique management consultancy thevaluecircle approached us for some support with content we asked the questions we always do: who are you trying to reach, and what do you want them to know?
They quickly realised their planned activity wasn’t going to deliver the necessary results, but we still wanted to work together. What they did need was a bigger review of their brand, website, tone of voice, and all other communications and marketing activities. In particular, they wanted a partner to help them demonstrate the integrity of the work they deliver to clients.
Fast forward three years and thevaluecircle has a new, thoughtful, and strong brand identity which marks them out in their space. They have a range of carefully crafted content and straplines. They are clear on their messages and the consistent language they want to use to get them across. And clients and prospects get a real insight into what they think via regular blogs.
Describing our work, managing partner David Cockayne says: “Louise and the wider Wordsmiths team have not only helped us claim our rightful position, in marketing terms, in our industry, but the way they write about our business and our views gives us language that we then use with clients.
“The blogs and articles they have written have helped us start conversations with people and organisations who are now clients.
“We can call on members of the Wordsmiths team to support key projects as part of our extended consultancy team. And their awards-writing skills have helped thevaluecircle reach the shortlist for NHS consultancy partnership of the year in the Integrated Health Awards.”