As Parsons, Chartered Accountants' Head of Marketing, Lisa Butterworth not only shapes and executes the marketing strategy but also handles internal communications to engage and inform the growing team. With her broad responsibilities, Lisa enlisted support for the organisation's external efforts, including blogs and advertorials in local business magazines.
That’s where Wordsmiths' expertise comes in. Chief Wordsmith Louise Turner led this, working closely with Lisa and the management team. They intricately crafted 12-month content plan covering topics from audit reform to inheritance tax. Louise absorbed complex details from industry specialists, transforming them into thought-provoking pieces with clear calls to action for the target client audience.
“Wordsmiths have been an extension of our marketing team, providing initiative, ideas and skills that added value to our content strategy. They have given us the proactive support and additional capacity we needed, so I’ve had no worries about missed deadlines.”