Help & FAQs

We're a virtual communications agency that writes copy for businesses and the agencies that serve them. Our senior writers handle everything from website content and case studies to internal comms, tone of voice, report writing, marketing collateral and training materials, all written to a consistently high standard by experienced people who understand how words drive business outcomes. We work as an extension of your team.

Always. Every piece of work is handled by a senior writer with deep experience across many industries, from the NHS to nuclear laboratories. We don't use junior writers to do the heavy lifting and senior writers to review; the people you brief are the people who write. That's what separates us from larger content mills and why our clients keep coming back.

Our clients include SMEs, large corporations and government bodies. We're well-versed in sectors where the writing needs to be technically credible as well as compelling: professional services, engineering, public sector, health, education and more.

We can, but we’d rather be an above-board partner to give your clients visibility of who is writing their content. We're the trusted outsourced copywriting team for a number of agencies who need senior-quality copy without carrying the overhead. We work as an extension of your brand, follow your client briefs, and deliver work you're proud to present. We’re a better choice than individual freelancers because we’re a big team, so there’s always someone with capacity for the work and we can take on large projects at pace. And we save you working your way through your black book trying to find someone with availability.

Early-career writers are great for volume and execution. Where we add value is at the strategic and senior end; complex briefs, high-stakes content, tone of voice work, or anything that needs to land with a board-level audience. We also act as a quality layer when your team is stretched, keeping your pipeline moving without burning out the people you have.

Early-career writers are great for volume and execution. Where we add value is at the strategic and senior end; complex briefs, high-stakes content, tone of voice work, or anything that needs to land with a board-level audience. We also act as a We're built for this kind of relationship. You create the strategy; we deliver the copy that brings it to life. Your client's in-house team may be small or junior, we slot in as reliable execution resource, handling briefs consistently and to deadline, so you can deliver against your strategy without managing a roster of freelancers. One brief, one relationship, one standard of work.

Project basis works fine. Many clients come to us with a single piece of work and build a longer relationship from there. There's no obligation to commit to a retainer upfront, we'd rather earn that through the quality of what we produce. That said, if you have ongoing needs, we can discuss arrangements that give you priority access to our time.

Case studies are one of our specialisms. Most businesses either write them as bland project summaries with the results at the end (where a reader may never see them!) or never write them at all and miss one of the most powerful tools in B2B marketing. We interview your clients, find the real story, and write a case study that makes a prospect think: "that sounds exactly like our problem." We also know how to get the approval process through smoothly, which is often the hardest part.

Yes. We write blogs that are genuinely useful and well-argued, not keyword-stuffed fluff. For ongoing content we'll work with you on a content plan that maps to your audience's questions and the topics your business wants to be known for. We can also integrate with your content strategy if you have one or help you build one if you don't.

Codifying tone of voice is one of our most popular services. We work with businesses to define how they sound, not just a list of adjectives, but practical guidance that anyone can follow consistently. The result is a usable document, not a brand bible that gathers dust. For agencies, we can also offer tone of voice work as a service you sell to your clients.

Yes, we do a lot of work with internal comms teams as well as external comms and marketing teams, and often the briefs overlap. We've supported organisations including NHS bodies and large corporates with internal communications, change messaging, and employee-facing content. If your client has a comms function that's understaffed or facing a project spike, we can step in without a long procurement process.

Project basis works fine. Many clients come to us with a single piece of work and build a longer relationship from there. There's no obligation to commit to a retainer upfront, we'd rather earn that through the quality of what we produce. That said, if you have ongoing needs, we can discuss arrangements that give you priority access to our time.

Case studies are one of our specialisms. Most businesses either write them as bland project summaries with the results at the end (where a reader may never see them!) or never write them at all and miss one of the most powerful tools in B2B marketing. We interview your clients, find the real story, and write a case study that makes a prospect think: "that sounds exactly like our problem." We also know how to get the approval process through smoothly, which is often the hardest part.

Yes. We write blogs that are genuinely useful and well-argued, not keyword-stuffed fluff. For ongoing content we'll work with you on a content plan that maps to your audience's questions and the topics your business wants to be known for. We can also integrate with your content strategy if you have one or help you build one if you don't.

Codifying tone of voice is one of our most popular services. We work with businesses to define how they sound, not just a list of adjectives, but practical guidance that anyone can follow consistently. The result is a usable document, not a brand bible that gathers dust. For agencies, we can also offer tone of voice work as a service you sell to your clients.

Yes, we do a lot of work with internal comms teams as well as external comms and marketing teams, and often the briefs overlap. We've supported organisations including NHS bodies and large corporates with internal communications, change messaging, and employee-facing content. If your client has a comms function that's understaffed or facing a project spike, we can step in without a long procurement process.

We offer training services for people and teams who want to write more clearly, confidently and persuasively. This is particularly useful for agencies whose junior writers would benefit from senior mentoring, or for in-house marketing teams whose content output is inconsistent. We also write and design training decks if you need a finished, professional learning resource rather than a workshop.

We're experienced briefers as well as writers. With many of our team coming from a PR and journalistic background, we'll ask the questions that uncover the real story. Over time, as we work with a client regularly, that briefing process gets faster because we understand the business, the audience and the standards expected. Our clients often tell us we sound like we've been part of the team for years.

We published our AI policy on our website, and we'd encourage you to read it. The short version: all our work is written by human senior writers. It would be dishonest to sell you content written by AI. That’s not who we are. We do use AI for research and we're transparent about how we approach AI tools and what role, if any, they play. For clients who want to be certain the copy is entirely human written, we can confirm that explicitly. All our trusted freelance team has signed an agreement to confirm they understand these are our standards. This matters increasingly to procurement teams and for content that will be attributed to named individuals.

It varies by project. Larger projects, content strategies, full website rewrites and tone of voice guides are scoped with a clear timeline before work begins. We'll always tell you upfront what's realistic, and we have a strong track record of delivering on time. Clients often tell us we're one of the few suppliers who don't need chasing.

Per project, quoted in advance. We give you a clear fee before we start linked to an agreed brief and scope. For agencies wanting to build us into their supplier network on an ongoing basis, we can discuss preferred arrangements. We're also transparent about what's included in a project fee so you know exactly what you're buying.

We're based in West Yorkshire and work extensively with agencies and businesses across the M62 corridor, from Liverpool and Manchester in the west through to Leeds, Huddersfield, Halifax, Hull and everywhere in between. As a virtual team, much of what we do works well remotely, so geography is rarely a barrier. We’ve recently had clients in Europe and Asia, and our team spans the UK, from the south coast to Yorkshire, and includes one member based in Spain.

Get in touch and tell us briefly what you're working on. We'll have a short conversation to understand your needs, make sure there's a good fit, and give you a clear picture of how we'd approach the work. No lengthy credentials pitch, just a straightforward conversation between professionals. From there, we can move quickly.