We believe that AI should be positively embraced, without losing the integrity of our work.
AI will play a supporting role – not a leading one
AI will help in conducting research but will not be used to write any content we produce across all platforms. AI can be used as a tool to supplement, enhance, and make suggestions, but the ideas, opinions, and the finished product will be written by a human, and be original to its author.
We are investigating whether we can better integrate AI tools to speed up drafting and improve quality. Any changes to our writing process will be incremental, and we will test any impact on results and quality. If AI tools have been used, we will proactively disclose that to clients.
Strategic communications plans are developed manually by our team, without the support of AI. We are not seeking to integrate AI into this element of our work.
Client updates, including emails, are written manually by our team, without the support of AI. We are not seeking to integrate AI into this element of our work.
Blog posts and op-ed
Blog posts and op-eds are written manually by the team, without the support of AI.
SEO content is written by the experts on our team, who integrate what the search engine crawlers want with what the audience needs. This will always come first in our writing.
Social media, including graphics, are produced and edited manually, without the support of AI. We are not seeking to integrate AI into this element of our work.
What we will not do with AI:
- Pass off writing generated by an AI as our own
- Offer statements or references generated by AI, that have not been personally fact-checked
- Enter your data, information or unique IP into a generative AI, where it may be added to their training data
What we can do with AI:
- Generate headline ideas
- Summarise research - such as academic or technical papers
- Deal with any non-English source documents and references
If you would like to discuss any element of this AI Disclaimer with the team, contact: email@example.com