February 9, 2024

Lessons from Hollywood’s awards ceremonies all aspiring winners need to bear in mind

Lots of messages for small businesses who are entering awards can be found scattered among the bright outfits and sequins of the Hollywood awards season. We’ve searched through the glitter to find them so you don’t […]
January 30, 2024

Here’s why copywriters have to ‘unlearn’ what they were taught at school

“Never start a sentence with ‘and’ or ‘but’,” said every English teacher who ever lived.  But read through any piece of copy and you’ll see this ‘rule’ broken many times (I just did it then). It’s […]
January 26, 2024

How to celebrate National Storytelling Week

In a celebration of the power of sharing stories, each year at the end of January/beginning of February, we recognise National Storytelling Week. (The dates change from year to year so it’s always good to keep […]
October 19, 2023

AI in copywriting and communication: how, why, and when we’re using artificial intelligence.

AI (Artificial Intelligence) has become increasingly popular in the marketing and communication industry as technology advances. It’s been received both positively and negatively across the globe. However you perceive it, AI isn’t going anywhere anytime soon, […]