September 3, 2026
On the surface, writing a blog seems simple. Open a document, start typing, share what you know. But in reality, knowing how to structure your thoughts, keep a reader engaged, and create something genuinely useful takes […]
August 4, 2026
Romey Norton | 4 min read | Wordsmiths Unlimited I’m sure we’ve all heard the term ‘AI slop’ being thrown around. People are getting increasingly savvy when it comes to spotting content written or made by AI platforms. With telltale signs like em-dashes and words like ‘ensure’ and ‘actually’, we’re all beginning […]
July 30, 2026
It’s time to confess; to get some things off our collective copywriters’ chests. With 15 years in business and a team of ten behind us, we’ve worked with clients of all shapes, sizes and maintenance levels… […]
June 16, 2026
Key words, optimising for robots, chunking, FAQs – there’s so much advice about what makes website copy effective for SEO and AI search that it’s hard to know what to focus on first. It can feel overwhelming to try to keep up […]
May 19, 2026
Focus on your marketing problems for strategic content planning Clients often think that they need to provide a fully formed brief to their agency partners, but in reality, the most strategic content plans come from first focusing on your marketing […]