SEO – Wordsmiths

September 22, 2026

Published by Romey Norton on September 22, 2026

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Why website copywriting is crucial to design

Every creative wants to own their expertise and place on a web project, but the best results come from collaboration – especially between website copywriting and design. For performance, visibility, and user experience to be effective, […]

September 3, 2026

Published by Romey Norton on September 3, 2026

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How to write a blog step-by-step – a beginner’s guide

On the surface, writing a blog seems simple. Open a document, start typing, share what you know. But in reality, knowing how to structure your thoughts, keep a reader engaged, and create something genuinely useful takes […]

August 4, 2026

Published by Romey Norton on August 4, 2026

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Is AI getting better? And what on earth is AI slop?

Romey Norton | 4 min read | Wordsmiths Unlimited I’m sure we’ve all heard the term ‘AI slop’ being thrown around. People are getting increasingly savvy when it comes to spotting content written or made by AI platforms. With telltale signs like em-dashes and words like ‘ensure’ and ‘actually’, we’re all beginning […]

July 30, 2026

Published by Romey Norton on July 30, 2026

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Copywriter Confessions: What we really want to say to you, but can’t

It’s time to confess; to get some things off our collective copywriters’ chests. With 15 years in business and a team of ten behind us, we’ve worked with clients of all shapes, sizes and maintenance levels… […]

June 16, 2026

Published by Romey Norton on June 16, 2026

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What makes website copy effective for SEO and AI search?

Key words, optimising for robots, chunking, FAQs – there’s so much advice about what makes website copy effective for SEO and AI search that it’s hard to know what to focus on first. It can feel overwhelming to try to keep up […]