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April 14, 2026
Published by Romey Norton on April 14, 2026
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GEO and Your Brand – Leaning into LLMs

Understanding and implementing GEO  You can’t seem to do anything online these days without hearing about GEO, or generative engine optimisation. The panic is palpable, with businesses worried that their previous investment in SEO and content is now null and void. But fear not: GEO […]
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October 13, 2025
Published by Romey Norton on October 13, 2025
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Turn client success into your best marketing with case studies

Want to know how to turn client success into marketing with case studies? Here’s a quick rundown of how to do that efficiently and effectively.   When you’re busy delivering results, it’s easy to forget to capture […]
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September 2, 2025
Published by Romey Norton on September 2, 2025
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The importance of communication: Herdwick Communications and Wordsmiths announce strategic partnership

Hiring senior communications specialists for every project? Most agencies can’t afford it. That’s why Herdwick Communications and Wordsmiths Unlimited are partnering to give you access to deep expertise without the overhead.   Herdwick Communications Ltd, the independent […]
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August 21, 2025
Published by Romey Norton on August 21, 2025
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Outsourcing content: when to hire a copywriting agency versus building an in-house team

If you’re leading a busy marketing, comms, or creative team, and have struggled to meet deadlines and client demands, chances are you’ve thought about what’s right for your team – outsourcing copywriting versus writing in-house.  It’s […]
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July 17, 2025
Published by Romey Norton on July 17, 2025
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How do blogs anchor your social media strategy? 

You might get your hits from shortform content, but blogs still have a place to anchor your social media strategy – here’s how.   Social platforms move fast. It’s scroll, like, swipe, repeat. But blogs? Blogs give […]
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