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October 27, 2026

Building brilliant briefs – what your copy team needs from the start

Romey Norton | 4 min read | Wordsmiths Unlimited  Have you ever been kept awake at night over a project? Most headaches (and nightmares) that happen in a project can be avoided by one simple thing: giving […]
August 4, 2026

Is AI getting better? And what on earth is AI slop?

Romey Norton | 4 min read | Wordsmiths Unlimited  I’m sure we’ve all heard the term ‘AI slop’ being thrown around. People are getting increasingly savvy when it comes to spotting content written or made by AI platforms. With telltale signs like em-dashes and words like ‘ensure’ and ‘actually’, we’re all beginning […]
April 14, 2026

GEO and your brand – leaning into LLMs

Understanding and implementing GEO  You can’t seem to do anything online these days without hearing about GEO, or generative engine optimisation. The panic is palpable, with businesses worried that their previous investment in SEO and content is now null and void. But fear not: GEO […]
October 13, 2025

Turn client success into your best marketing with case studies

Want to know how to turn client success into marketing with case studies? Here’s a quick rundown of how to do that efficiently and effectively.   When you’re busy delivering results, it’s easy to forget to capture […]
September 2, 2025

The importance of communication: Herdwick Communications and Wordsmiths announce strategic partnership

Hiring senior communications specialists for every project? Most agencies can’t afford it. That’s why Herdwick Communications and Wordsmiths Unlimited are partnering to give you access to deep expertise without the overhead.   Herdwick Communications Ltd, the independent […]