September 6, 2023

Let someone else pick the next book you read – you’ll thank me

A generation ago, after a lockdown (don’t know which one, they are all merged into one in my mind) I went to visit my friend and fellow Wordsmith, Catherine. One of the highlights of that visit […]
February 22, 2023

Why is tone of voice important?

You might think you have your brand nailed with a great logo and well-designed website, but you’d be missing one key element overlooked by a great many businesses – tone of voice. But why is tone […]
January 23, 2023

The essential elements of business storytelling

The success of any marketing collateral, campaign or even a simple blog post relies on the quality of your business storytelling. Here at Wordsmiths, we’re always talking about telling stories to engage and connect with your audience […]
December 13, 2022

Blogs save you time – here’s how

When life is so busy, why would you find time to regularly write a blog? The answer is pretty straightforward: blogs save you time. How? By answering the common questions your customers and clients often ask. […]