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Writing

August 4, 2026
Published by Romey Norton on August 4, 2026
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Is AI getting better? And what on earth is AI slop?

Romey Norton | 4 min read | Wordsmiths Unlimited  I’m sure we’ve all heard the term ‘AI slop’ being thrown around. People are getting increasingly savvy when it comes to spotting content written or made by AI platforms. With telltale signs like em-dashes and words like ‘ensure’ and ‘actually’, we’re all beginning […]
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July 30, 2026
Published by Romey Norton on July 30, 2026
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Copywriter Confessions: What we really want to say to you, but can’t

It’s time to confess; to get some things off our collective copywriters’ chests. With 15 years in business and a team of ten behind us, we’ve worked with clients of all shapes, sizes and maintenance levels… […]
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July 21, 2026
Published by Romey Norton on July 21, 2026
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What is a copywriting strategy, and why you need one 

You’ve probably read copy that sounded polished and professional, only to discover it wasn’t doing anything. No leads. No enquiries. No conversions. The gap between copy that reads well and copy that performs is almost always […]
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June 16, 2026
Published by Romey Norton on June 16, 2026
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What makes website copy effective for SEO and AI search?

Key words, optimising for robots, chunking, FAQs – there’s so much advice about what makes website copy effective for SEO and AI search that it’s hard to know what to focus on first.  It can feel overwhelming to try to keep up […]
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May 19, 2026
Published by Romey Norton on May 19, 2026
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Kitchen approach to strategic content

Focus on your marketing problems for strategic content planning  Clients often think that they need to provide a fully formed brief to their agency partners, but in reality, the most strategic content plans come from first focusing on your marketing […]
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