Tone of voice

March 31, 2026

Be seen as an expert: why strong communication is the key to building a standout profile

Standing out is no longer just about what you do, but how well you communicate who you are. For corporate teams juggling growth targets, internal priorities and limited time, building a visible, credible profile often slips down the to-do list. Yet it’s this very visibility […]
February 10, 2026

Wordsmiths’ tips for editing your writing

Editing isn’t just about fixing typos or polishing punctuation; it’s about transforming good writing into great writing. Whether you’re crafting web copy, a blog, or a campaign headline, a thoughtful edit can make all the difference […]
January 13, 2026

Why a white paper could be your best sales tool

Your business is growing, your ideas are solid, but your prospects still aren’t quite convinced you’re the go-to authority in your field. That’s where a white paper comes in. Done well, a white paper educates, builds […]
September 2, 2025

The importance of communication: Herdwick Communications and Wordsmiths announce strategic partnership

Hiring senior communications specialists for every project? Most agencies can’t afford it. That’s why Herdwick Communications and Wordsmiths Unlimited are partnering to give you access to deep expertise without the overhead.   Herdwick Communications Ltd, the independent […]
August 21, 2025

Outsourcing content: when to hire a copywriting agency versus building an in-house team

If you’re leading a busy marketing, comms, or creative team, and have struggled to meet deadlines and client demands, chances are you’ve thought about what’s right for your team – outsourcing copywriting versus writing in-house.  It’s […]