When it comes to fine-tuning what you’ve written, proofreading is a skill many of us could do with improving on as it’s an essential step in the writing process that can’t be overlooked. Even the best […]
You might think you have your brand nailed with a great logo and well-designed website, but you’d be missing one key element overlooked by a great many businesses – tone of voice. But why is tone […]
If you’ve ever been on the wrong end of a misunderstanding about the intention behind a text or email, you’ll know what I mean when I say tone of voice matters. Unless you know someone well, […]