February 9, 2024

Lessons from Hollywood’s awards ceremonies all aspiring winners need to bear in mind

Lots of messages for small businesses who are entering awards can be found scattered among the bright outfits and sequins of the Hollywood awards season. We’ve searched through the glitter to find them so you don’t […]
January 30, 2024

Here’s why copywriters have to ‘unlearn’ what they were taught at school

“Never start a sentence with ‘and’ or ‘but’,” said every English teacher who ever lived.  But read through any piece of copy and you’ll see this ‘rule’ broken many times (I just did it then). It’s […]