wordsmiths

October 6, 2026

Gaining Google AI search citations for clients

If you’re looking for some support to get Google AI search citations and links to your website, Wordsmiths is here to help. And we can prove that our words work.   If you’re a regular visitor to […]
September 22, 2026

Why website copywriting is crucial to design

Every creative wants to own their expertise and place on a web project, but the best results come from collaboration – especially between website copywriting and design. For performance, visibility, and user experience to be effective, […]
July 30, 2026

Copywriter Confessions: What we really want to say to you, but can’t

It’s time to confess; to get some things off our collective copywriters’ chests. With 15 years in business and a team of ten behind us, we’ve worked with clients of all shapes, sizes and maintenance levels… […]
July 21, 2026

What is a copywriting strategy, and why you need one 

You’ve probably read copy that sounded polished and professional, only to discover it wasn’t doing anything. No leads. No enquiries. No conversions. The gap between copy that reads well and copy that performs is almost always […]
June 16, 2026

What makes website copy effective for SEO and AI search?

Key words, optimising for robots, chunking, FAQs – there’s so much advice about what makes website copy effective for SEO and AI search that it’s hard to know what to focus on first.  It can feel overwhelming to try to keep up […]