Presentations – Wordsmiths

May 19, 2026

Published by Romey Norton on May 19, 2026

Kitchen Approach to Strategic Content

Focus on your marketing problems for strategic content planning Clients often think that they need to provide a fully formed brief to their agency partners, but in reality, the most strategic content plans come from first focusing on your marketing […]

August 21, 2025

Published by Romey Norton on August 21, 2025

Outsourcing content: when to hire a copywriting agency versus building an in-house team

If you’re leading a busy marketing, comms, or creative team, and have struggled to meet deadlines and client demands, chances are you’ve thought about what’s right for your team – outsourcing copywriting versus writing in-house. It’s […]

December 5, 2024

Published by Romey Norton on December 5, 2024

A-Z of writing, tips from copywriting experts

There’s an art and a strategy behind crafting words that connect, inform, and even entertain. Whether you’re looking to engage customers, boost your brand, or simply avoid grammar gremlins, understanding the basics of writing can make […]