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Competitive Research

April 14, 2026
Published by Romey Norton on April 14, 2026
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GEO and Your Brand – Leaning into LLMs

Understanding and implementing GEO  You can’t seem to do anything online these days without hearing about GEO, or generative engine optimisation. The panic is palpable, with businesses worried that their previous investment in SEO and content is now null and void. But fear not: GEO […]
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March 31, 2026
Published by Romey Norton on March 31, 2026
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Be seen as an expert: why strong communication is the key to building a standout profile

Standing out is no longer just about what you do, but how well you communicate who you are. For corporate teams juggling growth targets, internal priorities and limited time, building a visible, credible profile often slips down the to-do list. Yet it’s this very visibility […]
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March 16, 2026
Published by Romey Norton on March 16, 2026
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Why you need to invest in marketing: the Anora story

When you’ve worked in marketing and communications long enough, you recognise a familiar hesitation. Businesses are often happy to invest in their product, their people, and their operations, but when it comes to marketing, the purse […]
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September 2, 2025
Published by Romey Norton on September 2, 2025
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The importance of communication: Herdwick Communications and Wordsmiths announce strategic partnership

Hiring senior communications specialists for every project? Most agencies can’t afford it. That’s why Herdwick Communications and Wordsmiths Unlimited are partnering to give you access to deep expertise without the overhead.   Herdwick Communications Ltd, the independent […]
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August 21, 2025
Published by Romey Norton on August 21, 2025
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Outsourcing content: when to hire a copywriting agency versus building an in-house team

If you’re leading a busy marketing, comms, or creative team, and have struggled to meet deadlines and client demands, chances are you’ve thought about what’s right for your team – outsourcing copywriting versus writing in-house.  It’s […]
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