May 30, 2023
When it comes to fine-tuning what you’ve written, proofreading is a skill many of us could do with improving on as it’s an essential step in the writing process that can’t be overlooked. Even the best […]
March 1, 2022
Our team WhatsApp group is often full of animated discussions about using punctuation correctly – and not always with unanimous results. Whether or not we’re always in agreement, we love delving into unusual punctuation, cultural changes […]
July 31, 2017
It’s a common mistake made by millions of businesses and one any great copywriter will want to fix first – a focus on what you do, not how the reader can benefit. This lazy style of […]
December 21, 2016
Isn’t language funny? Even as a professional writer of sorts I can get caught out in mix-ups about meanings. Those of you who know me will know that I’m a proud redhead, but I’m getting to […]
November 28, 2016
If you have read any of my blogs of LinkedIn articles you’ll know I’m a stickler for an apostrophe. I’m not quite as militant as Lynne Truss, who believes that people who use apostrophes in the wrong […]