Kat Trinder

October 11, 2024

The skill that comms professionals should teach young people

Why does our education system teach children to write in such an unnecessarily complex way? “Just use as many long and complicated words as you can.” This was the answer our eldest August, age 17, gave […]
July 10, 2024

Don’t be a writer: Why agencies should stick to their strengths

Digital, creative, and design agencies often work at lightning speed, so it’s tempting to try and do it all. But here’s a thought: what if trying to be a jack-of-all-trades is actually holding you back? The […]
July 5, 2024

Why working in PR makes you an expert storyteller

Can you spot the magic in the mundane and turn it into a great media story? By Louise Turner Older readers will remember that the definition of “getting spiked” used to mean your press release would […]
May 30, 2023

7 ways to improve your proofreading

When it comes to fine-tuning what you’ve written, proofreading is a skill many of us could do with improving on as it’s an essential step in the writing process that can’t be overlooked. Even the best […]