Kat Trinder

May 30, 2023

7 ways to improve your proofreading

When it comes to fine-tuning what you’ve written, proofreading is a skill many of us could do with improving on as it’s an essential step in the writing process that can’t be overlooked. Even the best […]
April 11, 2023

Generating blog ideas – are generic or niche blogs best?

When you’re working internally to come up with new blog ideas for your business, you might find some differences of opinion on what kind of subjects to target. Do you choose something generic and accessible to […]
February 22, 2023

Why is tone of voice important?

You might think you have your brand nailed with a great logo and well-designed website, but you’d be missing one key element overlooked by a great many businesses – tone of voice. But why is tone […]
January 23, 2023

The essential elements of business storytelling

The success of any marketing collateral, campaign or even a simple blog post relies on the quality of your business storytelling. Here at Wordsmiths, we’re always talking about telling stories to engage and connect with your audience […]