Kat Trinder

February 22, 2023

Why is tone of voice important?

You might think you have your brand nailed with a great logo and well-designed website, but you’d be missing one key element overlooked by a great many businesses – tone of voice. But why is tone […]
January 23, 2023

The essential elements of business storytelling

The success of any marketing collateral, campaign or even a simple blog post relies on the quality of your business storytelling. Here at Wordsmiths, we’re always talking about telling stories to engage and connect with your audience […]
January 19, 2023

Plan your blog strategy for more successful content

Picture the scene: your business is up and running, you’re dealing with customers and clients, and things are going great. You want to have an impact online though, so thoughts turn to setting up a blog. […]
November 15, 2022

5 tips for writing a Christmas blog

With the festive season looming, have you even thought about writing your Christmas blog? If the answer is no, then there’s no time like the present (no pun intended!) to start building your profile during the […]