January 30, 2024Published by Romey Norton on January 30, 2024Categories Award WritingHere’s why copywriters have to ‘unlearn’ what they were taught at school“Never start a sentence with ‘and’ or ‘but’,” said every English teacher who ever lived. But read through any piece of copy and you’ll see this ‘rule’ broken many times (I just did it then). It’s […]
