July 21, 2026
You’ve probably read copy that sounded polished and professional, only to discover it wasn’t doing anything. No leads. No enquiries. No conversions. The gap between copy that reads well and copy that performs is almost always […]
June 16, 2026
Key words, optimising for robots, chunking, FAQs – there’s so much advice about what makes website copy effective for SEO and AI search that it’s hard to know what to focus on first. It can feel overwhelming to try to keep up […]
May 19, 2026
Focus on your marketing problems for strategic content planning Clients often think that they need to provide a fully formed brief to their agency partners, but in reality, the most strategic content plans come from first focusing on your marketing […]
May 7, 2026
As LLMs (language learning machines) get more sophisticated, it’s only natural that businesses are turning towards generating AI copy in-house – but how do you humanise AI text so you can continue to connect with your audience effectively? As professional […]
April 14, 2026
Understanding and implementing GEO You can’t seem to do anything online these days without hearing about GEO, or generative engine optimisation. The panic is palpable, with businesses worried that their previous investment in SEO and content is now null and void. But fear not: GEO […]