How to use blogging to establish yourself as an expert

“No one is you and that is your superpower” – Dave Grohl  

Blogging is a powerful way to stand out from the crowd in the age of information overload. Whether you want to showcase your expertise, grow your business, or build your personal brand, blogging can help you achieve your goals. But how do you start and succeed in blogging?   

We are all aware of fake news and with the rise of artificial intelligence (AI) we question how trustworthy the information is we read – and even more so, how trustworthy is the person behind what’s written. 

Whether you’re a seasoned professional, an entrepreneur or just starting out, using blogs can help enhance your reputation and credibility as an expert and help audiences find the answers they’re looking for.  

Here we’re going to give a list of ways that blogging can help enhance your online reputation as an expert.  

Demonstrating knowledge as an expert 

Blogs help showcase your expertise and depth of knowledge. Through well-researched data and your thought-provoking analysis, you can teach your audience and help answer the questions they have. 

You might have the knowledge, but not the tools to write a blog yet – we’ve got you covered. You can check out our blog on generating blog headlines and building a blog strategy to get you started.   

Sharing valuable insights and perspectives through blogging 

One of the key benefits of blogging is the ability to share your insights, perspectives, and experiences. Here, you can offer practical advice, share case studies, and discuss industry news and developments, adding value to your reader’s lives. Posting regularly will bring audiences back time and time again to read what you have to say.  

Potential clients or customers reading your blogs get an insight into you and/or your organisation, which can help them on their buying journey. If they disagree with your views or your approach, they may rule themselves out as a potential customer, and that’s still a great result. And when they choose to approach you, they will have a deeper understanding of what they are buying, which makes for a stronger relationship.  

Building trust and credibility as an expert 

Trust is the most important foundation in any relationship – including the one between you and your audience. Your blog must contain correct and factually correct information, not stolen, (don’t plagiarise), and make sure to properly credit anyone you’ve mentioned – it’s just good writing manners. 

Engage with audiences 

Blogs are an excellent way to communicate and can serve as a shared experience between you and your audience, helping foster meaningful interaction.  

Social media allows you to actively engage with your audience, and when writing a blog, you can have their comments and questions in mind. Answering them shows you have a genuine interest in their needs, and thus are an expert as you are the one who can answer them. It also saves a lot of time on explaining things when you can have a short conversation and share a blog with more detail.  

Amplifying your online presence 

Did you know that there are more than 600 million blogs online? Unbelievably, but not surprisingly, internet users spend three times more on blogs than they do on email – viewing 20 million blog pages each month.  

So, if you’re not blogging, you really should be. Having a strong online presence is essential for establishing credibility and visibility. And blogs are a powerful tool for expanding your reach and amplifying your online presence. 

If you’d like some help in writing blogs, we have a whole team of experienced writers ready to help support your reputation as an expert, so just get in touch.