Romey Norton | 4 min read | Wordsmiths Unlimited Have you ever been kept awake at night over a project? Most headaches (and nightmares) that happen in a project can be avoided by one simple thing: giving […]
Every creative wants to own their expertise and place on a web project, but the best results come from collaboration – especially between website copywriting and design. For performance, visibility, and user experience to be effective, […]
Romey Norton | 4 min read | Wordsmiths Unlimited I’m sure we’ve all heard the term ‘AI slop’ being thrown around. People are getting increasingly savvy when it comes to spotting content written or made by AI platforms. With telltale signs like em-dashes and words like ‘ensure’ and ‘actually’, we’re all beginning […]
It’s time to confess; to get some things off our collective copywriters’ chests. With 15 years in business and a team of ten behind us, we’ve worked with clients of all shapes, sizes and maintenance levels… […]
You’ve probably read copy that sounded polished and professional, only to discover it wasn’t doing anything. No leads. No enquiries. No conversions. The gap between copy that reads well and copy that performs is almost always […]