Blogging – Wordsmiths

April 14, 2026

Published by Romey Norton on April 14, 2026

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GEO and Your Brand – Leaning into LLMs

Understanding and implementing GEO You can’t seem to do anything online these days without hearing about GEO, or generative engine optimisation. The panic is palpable, with businesses worried that their previous investment in SEO and content is now null and void. But fear not: GEO […]

March 31, 2026

Published by Romey Norton on March 31, 2026

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Be seen as an expert: why strong communication is the key to building a standout profile

Standing out is no longer just about what you do, but how well you communicate who you are. For corporate teams juggling growth targets, internal priorities and limited time, building a visible, credible profile often slips down the to-do list. Yet it’s this very visibility […]

March 16, 2026

Published by Romey Norton on March 16, 2026

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Why you need to invest in marketing: the Anora story

When you’ve worked in marketing and communications long enough, you recognise a familiar hesitation. Businesses are often happy to invest in their product, their people, and their operations, but when it comes to marketing, the purse […]

November 11, 2025

Published by Romey Norton on November 11, 2025

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Six reasons why a white paper is a smart move for your business

In the fast-paced world of B2B marketing, everyone seems to be chasing the next trend: reels, AI-generated content, a viral post… It’s tempting to jump on every new bandwagon. But often, the strategy that delivers real […]

September 11, 2025

Published by Romey Norton on September 11, 2025

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The importance of editing – lessons from Roald Dahl

Everyone writes, but not everyone understands the importance of editing. Writing less gives your reader more, because you’re working harder to make things easier and simpler for them. Roald Dahl knew this. He’s quoted as saying: […]