Wordsmiths

October 27, 2026

Building brilliant briefs – what your copy team needs from the start

Romey Norton | 4 min read | Wordsmiths Unlimited  Have you ever been kept awake at night over a project? Most headaches (and nightmares) that happen in a project can be avoided by one simple thing: giving […]
October 6, 2026

Gaining Google AI search citations for clients

If you’re looking for some support to get Google AI search citations and links to your website, Wordsmiths is here to help. And we can prove that our words work.   If you’re a regular visitor to […]
September 22, 2026

Why website copywriting is crucial to design

Every creative wants to own their expertise and place on a web project, but the best results come from collaboration – especially between website copywriting and design. For performance, visibility, and user experience to be effective, […]
September 3, 2026

How to write a blog step-by-step – a beginner’s guide

On the surface, writing a blog seems simple. Open a document, start typing, share what you know. But in reality, knowing how to structure your thoughts, keep a reader engaged, and create something genuinely useful takes […]
August 4, 2026

Is AI getting better? And what on earth is AI slop?

Romey Norton | 4 min read | Wordsmiths Unlimited  I’m sure we’ve all heard the term ‘AI slop’ being thrown around. People are getting increasingly savvy when it comes to spotting content written or made by AI platforms. With telltale signs like em-dashes and words like ‘ensure’ and ‘actually’, we’re all beginning […]