July 10, 2024

Don’t be a writer: Why agencies should stick to their strengths

Digital, creative, and design agencies often work at lightning speed, so it’s tempting to try and do it all. But here’s a thought: what if trying to be a jack-of-all-trades is actually holding you back? The […]
July 5, 2024

Why working in PR makes you an expert storyteller

Can you spot the magic in the mundane and turn it into a great media story? By Louise Turner Older readers will remember that the definition of “getting spiked” used to mean your press release would […]
September 6, 2023

Let someone else pick the next book you read – you’ll thank me

A generation ago, after a lockdown (don’t know which one, they are all merged into one in my mind) I went to visit my friend and fellow Wordsmith, Catherine. One of the highlights of that visit […]
May 30, 2023

7 ways to improve your proofreading

When it comes to fine-tuning what you’ve written, proofreading is a skill many of us could do with improving on as it’s an essential step in the writing process that can’t be overlooked. Even the best […]