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Wordsmiths

May 7, 2026
Published by Romey Norton on May 7, 2026
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From robotic to readable: how to humanise AI text

As LLMs (language learning machines) get more sophisticated, it’s only natural that businesses are turning towards generating AI copy in-house – but how do you humanise AI text so you can continue to connect with your audience effectively?  As professional […]
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March 31, 2026
Published by Romey Norton on March 31, 2026
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Be seen as an expert: why strong communication is the key to building a standout profile

Standing out is no longer just about what you do, but how well you communicate who you are. For corporate teams juggling growth targets, internal priorities and limited time, building a visible, credible profile often slips down the to-do list. Yet it’s this very visibility […]
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March 16, 2026
Published by Romey Norton on March 16, 2026
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Why you need to invest in marketing: the Anora story

When you’ve worked in marketing and communications long enough, you recognise a familiar hesitation. Businesses are often happy to invest in their product, their people, and their operations, but when it comes to marketing, the purse […]
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February 10, 2026
Published by Romey Norton on February 10, 2026
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Wordsmiths’ tips for editing your writing

Editing isn’t just about fixing typos or polishing punctuation; it’s about transforming good writing into great writing. Whether you’re crafting web copy, a blog, or a campaign headline, a thoughtful edit can make all the difference […]
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January 13, 2026
Published by Romey Norton on January 13, 2026
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Why a white paper could be your best sales tool

Your business is growing, your ideas are solid, but your prospects still aren’t quite convinced you’re the go-to authority in your field. That’s where a white paper comes in. Done well, a white paper educates, builds […]
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