April 2, 2024

Let us tell your story – why copywriters are story tellers too

We all have a story to tell, it’s how you choose to tell it that makes the difference. Storytelling is an art form, as is copywriting, and whilst you may not expect them to have anything […]
February 9, 2024

Lessons from Hollywood’s awards ceremonies all aspiring winners need to bear in mind

Lots of messages for small businesses who are entering awards can be found scattered among the bright outfits and sequins of the Hollywood awards season. We’ve searched through the glitter to find them so you don’t […]
January 30, 2024

Here’s why copywriters have to ‘unlearn’ what they were taught at school

“Never start a sentence with ‘and’ or ‘but’,” said every English teacher who ever lived.  But read through any piece of copy and you’ll see this ‘rule’ broken many times (I just did it then). It’s […]
January 26, 2024

How to celebrate National Storytelling Week

In a celebration of the power of sharing stories, each year at the end of January/beginning of February, we recognise National Storytelling Week. (The dates change from year to year so it’s always good to keep […]