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wordsmiths

May 7, 2026
Published by Romey Norton on May 7, 2026
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From robotic to readable: how to humanise AI text

As LLMs (language learning machines) get more sophisticated, it’s only natural that businesses are turning towards generating AI copy in-house – but how do you humanise AI text so you can continue to connect with your audience effectively?  As professional […]
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April 14, 2026
Published by Romey Norton on April 14, 2026
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GEO and your brand – leaning into LLMs

Understanding and implementing GEO  You can’t seem to do anything online these days without hearing about GEO, or generative engine optimisation. The panic is palpable, with businesses worried that their previous investment in SEO and content is now null and void. But fear not: GEO […]
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January 13, 2026
Published by Romey Norton on January 13, 2026
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Why a white paper could be your best sales tool

Your business is growing, your ideas are solid, but your prospects still aren’t quite convinced you’re the go-to authority in your field. That’s where a white paper comes in. Done well, a white paper educates, builds […]
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