wordsmiths – Page 2

April 14, 2026

Published by Romey Norton on April 14, 2026

GEO and your brand – leaning into LLMs

Understanding and implementing GEO You can’t seem to do anything online these days without hearing about GEO, or generative engine optimisation. The panic is palpable, with businesses worried that their previous investment in SEO and content is now null and void. But fear not: GEO […]

January 13, 2026

Published by Romey Norton on January 13, 2026

Why a white paper could be your best sales tool

Your business is growing, your ideas are solid, but your prospects still aren’t quite convinced you’re the go-to authority in your field. That’s where a white paper comes in. Done well, a white paper educates, builds […]

December 17, 2024

Published by Romey Norton on December 17, 2024

That’s a wrap on 2024

It’s beginning to look a lot like Christmas, so I’ve been tasked with writing the annual round-up of activity this year. If I was a different generation, I might say something like “We have sleighed 2024”, […]