5 reasons why you need PR and communications training

PR and Communications training isn’t just a suggestion, it’s a game-changer. In a world where a single post can make or break a brand, how you communicate isn’t just important, it’s vital. So, let’s look at the top five reasons you need to consider bespoke training for your organisation.  

 1. Because reputation is EVERYTHING  

Think about it. Would you trust a company that’s shrouded in mystery or known for questionable practices? Nope, neither would the majority. In fact, studies show that a whopping 64% of consumers stick with brands that share their values. And that’s where PR training comes in. It equips your organisation to show off its best side, handle curveballs like a pro, and most importantly, authentically spill its values. The result? You earn trust. 

2. Brace yourself for crisis mode  

Did you know that 95% of business leaders admit their crisis management skills could use a boost? Yet, a mere third of companies actually engage in crisis training. Talk about a gap! Imagine things hit the proverbial fan, chaos ensues and everyone’s running around like headless chickens. But your team? Cool as cucumbers. Thanks to that PR training, they’re crisis-ready. Quick thinking composed demeanour – crisis contained. 

3. Nail the social media game  

In a world where 5.18 billion people (yes, billion!) roam the internet, you can’t afford to be a social media novice. It’s a battlefield out there, and effective communication is your armour. Whether it’s slaying with the perfect tweet or elegantly tackling online comments, our social media training has your back. 

4. Adapt like a chameleon

Change is the only constant in business, right? Whether it’s a complete rebrand or a seismic shift in your company’s structure, PR training ensures your communication adapts faster than a chameleon changes colours. No more outdated messages or disjointed tone of voice. Your team stays on their toes, keeping your company fresh and ready to dazzle.

5. Lead with confidence 

Leadership isn’t just about titles; it’s about expertise. And what showcases expertise better than wowing crowds with impeccable public speaking and the written word? PR training instils you with the art of eloquence, making sure that every word spoken and written screams, “We know our stuff!”. 

In our hyper-connected world, PR and communications aren’t just another item on your checklist; they’re your secret weapon. By training your teams in these areas, you’re not just helping them communicate – you’re helping them navigate crises, shine on social media and adapt to the ever-changing business landscape. So, don’t just sit there, make that smart move and get in touch with our team about PR and communications training today.