Having met our chief wordsmith at an event, Paul Ellener invited us to visit his video agency, Motiv Productions, at their offices at ITV Studios in Leeds.
As the conversation turned to their new website, Paul realised that we could be the ideal team to get things over the line.
As with many web projects, the copy was proving to be the sticking point. Focusing on client needs as the priority, Paul was struggling to find time to pull his thoughts together – so we arranged a meeting and pulled them out of him. Our consultation covered everything from audiences to key messaging and tone of voice, giving him a platform to download his knowledge and leave things in our hands.
The brief was to keep things succinct, while ensuring visitors had the information and encouragement needed to make contact, feeling reassured that Motiv understood their unique challenges and could effectively and enthusiastically solve them.
As an established video agency with a wide variety of household name clients, Motiv’s work could speak for itself visually. But the website still needed some content to guide the audience through services and Motiv’s approach.
We were also tasked with creating a defined tone of voice that was upbeat, dynamic and light, without compromising on professionalism and detail. As we worked through the website, we offered other recommendations for the site map and some small adjustments to the web design, helping to provide a better user experience and content journey.
Paul said: “The Wordsmiths team were just what I needed to get this project off my to-do list and live online. I thought I’d be able to get the content for the new website done, but client work will always come first.
“So it was great to realise that Wordsmiths could take this off my list and get the project moving again. What I got was copy that reflected the essence of Motiv, who we are and how we get cracking results for clients with stunning video that delivers. The process was easy and got us just what we needed. I wish I’d found them sooner!”