The University of Hull’s busy in-house communications team faced a monumental task: the creation of fresh postgraduate website pages following its revamp of the undergraduate offering. Given the sheer scale of this project, they reached out to Wordsmiths for help in crafting web page content.
We took great care to capture the OUH tone of voice for the postgraduate audience and had some insightful conversations with academic leaders to cover everything from unique selling points to crucial course details and promising career prospects. We skilfully managed the character limits and made sure the copy aligned seamlessly with the new page layout.
With the input of approximately 10 academics, we proudly delivered around 30 pages of postgraduate course content right on schedule.
“We reached out to Wordsmiths to help us shape new copy for a wide range of postgraduate course pages. From day one they were a pleasure to work with. They are professional, polite and really got to grips with what we were trying to achieve.
“They kept us well informed throughout the project and even ended up taking on extra pages for us when we needed that little bit of extra support mid-way through the project. The copy was well written and showcased the USPs in a clear and concise manner.
“We look forward to working with them on future projects, as an extension of our team.” – Becky Cornall, Production and Campaign Manager at University of Hull