Let us tell your story – why copywriters are story tellers too

We all have a story to tell, it’s how you choose to tell it that makes the difference. Storytelling is an art form, as is copywriting, and whilst you may not expect them to have anything in common, we’re here to prove otherwise. 

Content in most forms is telling a story, from a 30-second TV advert to something you’ve read online, brands are telling their stories to help captivate and engage their audiences. The copywriters behind it are tasked with telling the brand’s story in a fun and memorable way, hoping to captivate their audience and encourage them to engage (or click). 

Telling Your Brand’s Story 

When we read a great story something physical happens in our brain, as we’ve previously touched on, helping us trust what we’re reading and invest in the story. There’s no reason your content can’t be telling a great story too, evoking the same feeling with your audience. Every story has the same basic structure; a beginning, middle and end. Each piece of well-written content should be the same formula to position the point and get the message across quickly, without confusing or losing your audience. 

You could suggest it’s therefore essential for brands to capture and engage their audiences via great copy and storytelling, encourage them to invest in the message they’re reading and hopefully trust in the brand or product. That’s where hiring the right storyteller comes in. 

What A Copywriter Will Bring  

Working with a great copywriter will mean four things for your content; 

• It will be brief – Copywriters will know just how long your story needs to be to engage and captivate your audience 
• It will be clear – Clarity is an essential part of storytelling, a great copywriter will make sure your story is clear and easily understood. 
• It will have a focus – Working with a copywriter will ensure your story has a focused message to it, bringing that ‘beginning, middle and end’ structure to share your message 
• It will have a call to action – Most content these days is for an online audience and has an ulterior purpose such as directing them to a webpage or to complete an action. Working with a copywriter will ensure your story has a compelling call to action that engages your audience and encourages them to click through. 

If you’re reading this and wondering what your own brand’s story is or whether your audience is even reading it, why not get in touch with our team today? Working with writing professionals will not only mean you’re avoiding making this common copywriting mistake but together our team can help tell your story in a way your audience will engage with.