Turn client success into your best marketing with case studies

Want to know how to turn client success into marketing with case studies? Here’s a quick rundown of how to do that efficiently and effectively.  

When you’re busy delivering results, it’s easy to forget to capture and make the most of them. Projects finish, happy clients move on, and your team keeps working hard, but the difference you’re making isn’t being recorded. If that’s what you’re doing, you’re missing out on the power of case studies, which can strengthen relationships and fuel your marketing. 

At Wordsmiths, we help capture the impact you’re making through case studies, testimonials, and client insights that not only showcase results but also leave your clients feeling recognised and valued.  

Why are case studies good for my business?  

Case studies are one of the most powerful marketing tools your business can have because they combine storytelling with social proof. Instead of simply saying what you do, a case study shows real-world results, demonstrating the value you deliver through your clients’ own experiences. They build trust and make it easier for prospects to picture themselves achieving similar success with your help.  

In the 2023 B2B Content Marketing Benchmark, Budgets, and Trends, 36% of marketers cite case studies as effective. That’s more than long articles, podcasts and other audio content, infographics, livestreaming content, and print magazines. Nearly 50% of software as a service (SaaS) companies say case studies drive sales, and Uplift Content found that more than half – 55% – of larger companies create case study videos that have improved their sales.  

Like blogs, case studies can help anchor your social media strategy. From pull-quotes for LinkedIn posts, to bite-sized reels on TikTok, your case study can give you at least a weeks’ worth of content for your audience. And this can be recycled and used again. So, it’s safe to say, if case studies aren’t part of your marketing strategy, they need to be. 

How can Wordsmiths Unlimited help with case studies? 

We’ve designed a process that turns a single client conversation into multiple benefits for your business: 

• Deep insights into client perceptions – Honest feedback, gathered by independent professionals, gives you clarity on how clients really see your services. These insights can help you refine processes, improve delivery, and highlight where your team shines 

• Stronger client relationships – Inviting clients to share their thoughts with a trusted third party shows them that you value their opinion. It reinforces your professionalism and demonstrates your commitment to continuous improvement 

• Compelling case studies and testimonials – We go beyond “what we did” to uncover the real business benefits you delivered. Each interview provides you with a polished 500+ word case study, a client testimonial, and a short synopsis you can use in proposals, pitch decks, and on your website. 

What does the process look like?  

• Brief us on the project – Fill out our briefing document and connect us with your client 

• We interview your client – Our team of former journalists and PR experts asks the right questions to uncover meaningful feedback and actionable insights, which are provided regardless of whether the project can become a case study 

• We craft the case study – If your client agrees, we shape their story into a professional case study and testimonial, ready to strengthen your marketing library. 

After every three interviews, we provide an overview of recurring themes. This at-a-glance analysis shows you where clients see your strengths, where you can improve, and where you may want to focus training or service development. 

These insights can help reduce client churn, sharpen your value proposition, and give your leadership team the qualitative data they need to keep your business thriving. 

Ready to transform client success into growth? 

Don’t let your best stories go untold. At Wordsmiths Unlimited, we specialise in capturing client feedback, shaping it into compelling case studies, and helping you turn satisfied clients into your strongest marketing asset. 

Let us write your future case studies and give you the insight and content you need to win your next client. Book in to discuss your goals today.