How do blogs anchor your social media strategy? 

You might get your hits from shortform content, but blogs still have a place to anchor your social media strategy – here’s how.  

Social platforms move fast. It’s scroll, like, swipe, repeat. But blogs? Blogs give your audience a place to slow down, dig deep, and actually learn something. And when it comes to building a smart, sustainable social media strategy, blogging is the underrated anchor that keeps everything grounded, consistent, and valuable.  

With 83% of internet users reading blogs, if it’s not in your content plan, it should be. 

Let’s unpack how blogging supercharges your social media presence, and why it’s the smartest content investment you’ll make this year. 

Blogs feed the content machine 

One of the biggest challenges of managing social media? Keeping up with content demand. 

A well-written blog post isn’t just a one-time thing. It’s a multi-use content goldmine. From a single blog post, you can: 

• Pull 5–10 quotes for LinkedIn posts 

• Create bite-sized reels or TikToks summarising key points 

• Design eye-catching carousels for Instagram and LinkedIn 

• Generate tweets (or X-posts) with key stats or hooks 

• Turn long-form blogs into downloadable lead magnets 

In short: one blog can give you a week’s worth (or more) of social media content. That’s efficient, scalable, and oh-so-shareable. 

Blogging builds thought leadership 

Ever wonder how brands become “authorities” in their space? It’s not just luck; it’s through their carefully crafted content. 

Blogging allows you to share your expertise in a deeper, more meaningful way than a 280-character tweet ever could. Whether you’re offering insights, trends, or behind-the-scenes peeks, your blog becomes the foundation of your credibility. 

You can also invite others to share their views, experiences and expertise with guest blogs on your site, building your credibility and authenticity in your field even more. 

It’s a SEO + socials all rolled into one 

Social media and SEO used to live in different corners of the marketing world. Not any more. 

Today, your audience often discovers your content through a mix of Google searches and social scrolls. By regularly publishing SEO-optimised blog posts, you increase your visibility in search engines and give your social content more weight. 

Blogs bring long-term value. A high-performing blog can drive traffic for months, even years, after it’s published. Whereas a social post might have a shelf life of 48 hours, if that. 

Now imagine combining that long-tail traffic with targeted social media promotion. You’ll get double the reach, double the ROI. 

Blogging = Consistency 

Social algorithms love consistency. Your followers do too. 

A content calendar built around blog posts ensures you never run dry. Instead of scrambling for ideas each week, you have a steady stream of topics ready to roll out across your platforms. Each post becomes a central theme you can riff on, tease, revisit, and repackage in fun, creative ways. 

And when your audience sees that regularity and relevance, they stick around. 

Let the Wordsmiths team handle it 

Running a business, managing socials, and growing your brand makes you a busy person. Writing strategic, SEO-rich blogs every week? That’s a full-time job.  

That’s where Wordsmiths Unlimited comes in. We’re expert copywriters who live and breathe content strategy. We craft blog posts that don’t just sit on your website, we write them to work hard for your social media, email marketing, SEO, and more. 

Whether you need a full content calendar or just want to take blogging off your plate, we’ve got you covered. Get in touch with us today and let’s make your words work smarter.