Outsourcing content: when to hire a copywriting agency versus building an in-house team
August 21, 2025
Hiring senior communications specialists for every project? Most agencies can’t afford it. That’s why Herdwick Communications and Wordsmiths Unlimited are partnering to give you access to deep expertise without the overhead.
Herdwick Communications Ltd, the independent agency trusted by leading organisations for sustainability, strategy and stakeholder communications, is joining forces with copywriting specialists Wordsmiths to offer clients a unique, end-to-end communications capability. This strategic partnership promises a high-impact blend of strategic insight and specialist writing, on demand.
At a time when reputations, authenticity, and trust are more important than ever before, the strength of words, clarity, and credibility seriously matter. Organisations need sharp, accurate content aligned with stakeholder expectations. This applies whether you’re creating sustainability reports, internal restructuring messages, or thought leadership white papers.
Why clear communication is key
The pressure on organisations to communicate well has never been higher. Whether driven by ESG reporting requirements, investor scrutiny, Google algorithm changes, or the need to rally internal teams around change, audiences expect transparency, authority, consistency, and a human tone that builds trust.
In short, poor communication is no longer an option. Audiences are smarter, recognising AI written content and fact-checking when something doesn’t sound right. That’s why two sets of experts in their fields coming together will give audiences the correct and honest information they want and deserve.
What each partner brings
With roots in both the public and private sectors, Herdwick is known for translating complex, high-pressure situations into calm, clear communications. Herdwick Communications brings deep expertise in:
- Sustainability communications and reporting
- Change and internal communications
- Reputation and issues management
- Stakeholder engagement and strategy
Wordsmiths are expert storytellers and content strategists, trusted by clients to:
- Craft thought leadership, white papers, and digital content
- Refine tone of voice and message consistency
- Deliver clarity without sacrificing substance
Meeting the growing demand for specialists
Organisations are increasingly recognising the value of deep expertise, on demand. Rather than build large in-house teams, they’re realising that hiring senior specialists for every area is rarely feasible, so they’re turning to focused agencies like Herdwick and Wordsmiths for expert support.
If you’re wondering if partnering with specialists can really work for your agency, bear in mind it’s not about offloading work; it’s about enhancing your service portfolio and delivering expertly crafted content that resonates with your audience.
What this means for clients
The Herdwick–Wordsmiths partnership brings an integrated approach and execution, with one team guiding your project from planning to final proof. With agile, senior resources from day one, they’ll deliver faster and with sharper impact, crafting communications that deliver clear messages and build trust.
If you’re publishing a sustainability report, launching a strategic campaign, or navigating sensitive change, your words matter. Ready to access senior communications expertise without the hiring headaches? Let’s discuss how the Herdwick-Wordsmiths partnership can elevate your next project. Contact us for a strategy consultation.
For further information:
Herdwick Communications Ltd
Website: https://www.herdwickcommunications.com
Tel: +44 7888 678 465 and +44 7393 620 625
Email: mike.evans@herdwickcommunications.com and elizabeth.maclean@herdwickcommunications.com
Wordsmiths Unlimited
Website: Wordsmiths – Bringing glory through the power of stories
Tel: +44 (0)20 1234 5678
Email: hello@wordsmiths-unlimited.co.uk
