December 17, 2024
It’s beginning to look a lot like Christmas, so I’ve been tasked with writing the annual round-up of activity this year. If I was a different generation, I might say something like “We have sleighed 2024”, […]
December 5, 2024
There’s an art and a strategy behind crafting words that connect, inform, and even entertain. Whether you’re looking to engage customers, boost your brand, or simply avoid grammar gremlins, understanding the basics of writing can make […]
November 22, 2024
Can AI do copywriting? (And would you want it to?) Get the Wordsmiths take on generative AI's impact on copywriting, what it can be used for and what's best to stay away from.
October 11, 2024
Why does our education system teach children to write in such an unnecessarily complex way? “Just use as many long and complicated words as you can.” This was the answer our eldest August, age 17, gave […]
July 30, 2024
Working in an agency, you’re often required to wear many hats. You’re a strategist, a project manager, a creative director, and sometimes, even a writer. But writing, especially copywriting, is a speciality in itself. It demands […]
July 10, 2024
Digital, creative, and design agencies often work at lightning speed, so it’s tempting to try and do it all. But here’s a thought: what if trying to be a jack-of-all-trades is actually holding you back? The […]