October 19, 2023
AI (Artificial Intelligence) has become increasingly popular in the marketing and communication industry as technology advances. It’s been received both positively and negatively across the globe. However you perceive it, AI isn’t going anywhere anytime soon, […]
September 6, 2023
A generation ago, after a lockdown (don’t know which one, they are all merged into one in my mind) I went to visit my friend and fellow Wordsmith, Catherine. One of the highlights of that visit […]
May 30, 2023
When it comes to fine-tuning what you’ve written, proofreading is a skill many of us could do with improving on as it’s an essential step in the writing process that can’t be overlooked. Even the best […]
April 11, 2023
When you’re working internally to come up with new blog ideas for your business, you might find some differences of opinion on what kind of subjects to target. Do you choose something generic and accessible to […]
March 24, 2023
When it comes to blogging for your business, one of the biggest challenges is generating fresh and engaging ideas for your blog posts. While it’s easy to get stuck in a rut and feel like you’re […]
February 22, 2023
You might think you have your brand nailed with a great logo and well-designed website, but you’d be missing one key element overlooked by a great many businesses – tone of voice. But why is tone […]