April 11, 2023

Generating blog ideas – are generic or niche blogs best?

When you’re working internally to come up with new blog ideas for your business, you might find some differences of opinion on what kind of subjects to target. Do you choose something generic and accessible to […]
February 22, 2023

Why is tone of voice important?

You might think you have your brand nailed with a great logo and well-designed website, but you’d be missing one key element overlooked by a great many businesses – tone of voice. But why is tone […]
January 23, 2023

The essential elements of business storytelling

The success of any marketing collateral, campaign or even a simple blog post relies on the quality of your business storytelling. Here at Wordsmiths, we’re always talking about telling stories to engage and connect with your audience […]
January 19, 2023

Plan your blog strategy for more successful content

Picture the scene: your business is up and running, you’re dealing with customers and clients, and things are going great. You want to have an impact online though, so thoughts turn to setting up a blog. […]
December 13, 2022

Blogs save you time – here’s how

When life is so busy, why would you find time to regularly write a blog? The answer is pretty straightforward: blogs save you time. How? By answering the common questions your customers and clients often ask. […]