July 17, 2025
You might get your hits from shortform content, but blogs still have a place to anchor your social media strategy – here’s how. Social platforms move fast. It’s scroll, like, swipe, repeat. But blogs? Blogs give […]
May 20, 2025
Heard of the KISS theory? It stands for Keep it simple, stupid. It’s a design principle that originated in the US Navy in 1960 but can be applied in many contexts. Writing is a critical one. […]
March 18, 2025
Struggling to get more eyes on your website? Imagine having someone else bring a whole new audience to you, without lifting a finger! That’s the magic of guest blogging. But what exactly makes guest blogging a […]
December 17, 2024
It’s beginning to look a lot like Christmas, so I’ve been tasked with writing the annual round-up of activity this year. If I was a different generation, I might say something like “We have sleighed 2024”, […]
December 5, 2024
There’s an art and a strategy behind crafting words that connect, inform, and even entertain. Whether you’re looking to engage customers, boost your brand, or simply avoid grammar gremlins, understanding the basics of writing can make […]