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Blogging

March 16, 2026
Published by Romey Norton on March 16, 2026
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Why you need to invest in marketing: the Anora story

When you’ve worked in marketing and communications long enough, you recognise a familiar hesitation. Businesses are often happy to invest in their product, their people, and their operations, but when it comes to marketing, the purse […]
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November 11, 2025
Published by Romey Norton on November 11, 2025
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Six reasons why a white paper is a smart move for your business

In the fast-paced world of B2B marketing, everyone seems to be chasing the next trend: reels, AI-generated content, a viral post… It’s tempting to jump on every new bandwagon. But often, the strategy that delivers real […]
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September 11, 2025
Published by Romey Norton on September 11, 2025
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The importance of editing – lessons from Roald Dahl

Everyone writes, but not everyone understands the importance of editing. Writing less gives your reader more, because you’re working harder to make things easier and simpler for them.   Roald Dahl knew this. He’s quoted as saying: […]
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September 2, 2025
Published by Romey Norton on September 2, 2025
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The importance of communication: Herdwick Communications and Wordsmiths announce strategic partnership

Hiring senior communications specialists for every project? Most agencies can’t afford it. That’s why Herdwick Communications and Wordsmiths Unlimited are partnering to give you access to deep expertise without the overhead.   Herdwick Communications Ltd, the independent […]
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August 21, 2025
Published by Romey Norton on August 21, 2025
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Outsourcing content: when to hire a copywriting agency versus building an in-house team

If you’re leading a busy marketing, comms, or creative team, and have struggled to meet deadlines and client demands, chances are you’ve thought about what’s right for your team – outsourcing copywriting versus writing in-house.  It’s […]
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