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September 11, 2025
Published by Romey Norton on September 11, 2025
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The importance of editing – lessons from Roald Dahl

Everyone writes, but not everyone understands the importance of editing. Writing less gives your reader more, because you’re working harder to make things easier and simpler for them.   Roald Dahl knew this. He’s quoted as saying: […]
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September 2, 2025
Published by Romey Norton on September 2, 2025
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The importance of communication: Herdwick Communications and Wordsmiths announce strategic partnership

Hiring senior communications specialists for every project? Most agencies can’t afford it. That’s why Herdwick Communications and Wordsmiths Unlimited are partnering to give you access to deep expertise without the overhead.   Herdwick Communications Ltd, the independent […]
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August 21, 2025
Published by Romey Norton on August 21, 2025
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Outsourcing content: when to hire a copywriting agency versus building an in-house team

If you’re leading a busy marketing, comms, or creative team, and have struggled to meet deadlines and client demands, chances are you’ve thought about what’s right for your team – outsourcing copywriting versus writing in-house.  It’s […]
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July 17, 2025
Published by Romey Norton on July 17, 2025
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How do blogs anchor your social media strategy? 

You might get your hits from shortform content, but blogs still have a place to anchor your social media strategy – here’s how.   Social platforms move fast. It’s scroll, like, swipe, repeat. But blogs? Blogs give […]
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May 20, 2025
Published by Romey Norton on May 20, 2025
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The power of clear communication – use KISS to help you write well

Heard of the KISS theory? It stands for Keep it simple, stupid. It’s a design principle that originated in the US Navy in 1960 but can be applied in many contexts. Writing is a critical one. […]
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