Grammar

October 11, 2024

The skill that comms professionals should teach young people

Why does our education system teach children to write in such an unnecessarily complex way? “Just use as many long and complicated words as you can.” This was the answer our eldest August, age 17, gave […]
May 30, 2023

7 ways to improve your proofreading

When it comes to fine-tuning what you’ve written, proofreading is a skill many of us could do with improving on as it’s an essential step in the writing process that can’t be overlooked. Even the best […]
March 1, 2022

Understanding and using punctuation – how rules can (and do) change

Our team WhatsApp group is often full of animated discussions about using punctuation correctly – and not always with unanimous results. Whether or not we’re always in agreement, we love delving into unusual punctuation, cultural changes […]
July 31, 2017

How to spot your biggest copywriting mistake – and an easy tip to fix it

It’s a common mistake made by millions of businesses and one any great copywriter will want to fix first – a focus on what you do, not how the reader can benefit. This lazy style of […]
December 21, 2016

I should have said I wanted to be richer

Isn’t language funny? Even as a professional writer of sorts I can get caught out in mix-ups about meanings. Those of you who know me will know that I’m a proud redhead, but I’m getting to […]