Grammar – Wordsmiths

December 5, 2024

Published by Romey Norton on December 5, 2024

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A-Z of writing, tips from copywriting experts

There’s an art and a strategy behind crafting words that connect, inform, and even entertain. Whether you’re looking to engage customers, boost your brand, or simply avoid grammar gremlins, understanding the basics of writing can make […]

October 11, 2024

Published by Kat Trinder on October 11, 2024

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The skill that comms professionals should teach young people

Why does our education system teach children to write in such an unnecessarily complex way? “Just use as many long and complicated words as you can.” This was the answer our eldest August, age 17, gave […]

May 30, 2023

Published by Kat Trinder on May 30, 2023

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7 ways to improve your proofreading

When it comes to fine-tuning what you’ve written, proofreading is a skill many of us could do with improving on as it’s an essential step in the writing process that can’t be overlooked. Even the best […]

March 1, 2022

Published by Louise Turner on March 1, 2022

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Understanding and using punctuation – how rules can (and do) change

Our team WhatsApp group is often full of animated discussions about using punctuation correctly – and not always with unanimous results. Whether or not we’re always in agreement, we love delving into unusual punctuation, cultural changes […]

July 31, 2017

Published by Louise Turner on July 31, 2017

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How to spot your biggest copywriting mistake – and an easy tip to fix it

It’s a common mistake made by millions of businesses and one any great copywriter will want to fix first – a focus on what you do, not how the reader can benefit. This lazy style of […]