July 31, 2017
It’s a common mistake made by millions of businesses and one any great copywriter will want to fix first – a focus on what you do, not how the reader can benefit. This lazy style of […]
December 21, 2016
Isn’t language funny? Even as a professional writer of sorts I can get caught out in mix-ups about meanings. Those of you who know me will know that I’m a proud redhead, but I’m getting to […]
November 28, 2016
If you have read any of my blogs of LinkedIn articles you’ll know I’m a stickler for an apostrophe. I’m not quite as militant as Lynne Truss, who believes that people who use apostrophes in the wrong […]
October 12, 2016
We’ve all been in situations where we just didn’t feel like we fit in – the first day at a new school or job, when moving to a new area or at a networking event where […]
July 11, 2016
As a child, I was always told to think before I spoke. I’m not sure that instruction had much effect until I was a long way into being an adult, but it is, of course, a […]