Struggling to get more eyes on your website? Imagine having someone else bring a whole new audience to you, without lifting a finger! That’s the magic of guest blogging. But what exactly makes guest blogging a […]
There’s an art and a strategy behind crafting words that connect, inform, and even entertain. Whether you’re looking to engage customers, boost your brand, or simply avoid grammar gremlins, understanding the basics of writing can make […]
Can AI do copywriting? (And would you want it to?) Get the Wordsmiths take on generative AI's impact on copywriting, what it can be used for and what's best to stay away from.
When I was expecting our first child my mum (who was eagerly anticipating the arrival of her first grandchild) would read me names from the obituaries in the local paper, based on the theory that the […]