News – Wordsmiths

December 5, 2024

Published by Romey Norton on December 5, 2024

A-Z of writing, tips from copywriting experts

There’s an art and a strategy behind crafting words that connect, inform, and even entertain. Whether you’re looking to engage customers, boost your brand, or simply avoid grammar gremlins, understanding the basics of writing can make […]

November 22, 2024

Published by Louise Turner on November 22, 2024

Can AI do copywriting? (And would you want it to?)

Can AI do copywriting? (And would you want it to?) Get the Wordsmiths take on generative AI's impact on copywriting, what it can be used for and what's best to stay away from.

January 15, 2016

Published by Louise Turner on January 15, 2016

What’s in a name?

When I was expecting our first child my mum (who was eagerly anticipating the arrival of her first grandchild) would read me names from the obituaries in the local paper, based on the theory that the […]