You might think you have your brand nailed with a great logo and well-designed website, but you’d be missing one key element overlooked by a great many businesses – tone of voice. But why is tone […]
The success of any marketing collateral, campaign or even a simple blog post relies on the quality of your business storytelling. Here at Wordsmiths, we’re always talking about telling stories to engage and connect with your audience […]
Picture the scene: your business is up and running, you’re dealing with customers and clients, and things are going great. You want to have an impact online though, so thoughts turn to setting up a blog. […]
When life is so busy, why would you find time to regularly write a blog? The answer is pretty straightforward: blogs save you time. How? By answering the common questions your customers and clients often ask. […]
With the festive season looming, have you even thought about writing your Christmas blog? If the answer is no, then there’s no time like the present (no pun intended!) to start building your profile during the […]