Writing

March 18, 2025

Six benefits of having guest blogs 

Struggling to get more eyes on your website? Imagine having someone else bring a whole new audience to you, without lifting a finger! That’s the magic of guest blogging.  But what exactly makes guest blogging a […]
November 22, 2024

Can AI do copywriting? (And would you want it to?)

Can AI do copywriting? (And would you want it to?) Get the Wordsmiths take on generative AI's impact on copywriting, what it can be used for and what's best to stay away from.
October 11, 2024

The skill that comms professionals should teach young people

Why does our education system teach children to write in such an unnecessarily complex way? “Just use as many long and complicated words as you can.” This was the answer our eldest August, age 17, gave […]
July 30, 2024

Can partnering with specialists really work for your agency?

Working in an agency, you’re often required to wear many hats. You’re a strategist, a project manager, a creative director, and sometimes, even a writer. But writing, especially copywriting, is a speciality in itself. It demands […]
July 10, 2024

Don’t be a writer: Why agencies should stick to their strengths

Digital, creative, and design agencies often work at lightning speed, so it’s tempting to try and do it all. But here’s a thought: what if trying to be a jack-of-all-trades is actually holding you back? The […]