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Writing

August 21, 2025
Published by Romey Norton on August 21, 2025
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Outsourcing content: when to hire a copywriting agency versus building an in-house team

If you’re leading a busy marketing, comms, or creative team, and have struggled to meet deadlines and client demands, chances are you’ve thought about what’s right for your team – outsourcing copywriting versus writing in-house.  It’s […]
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July 17, 2025
Published by Romey Norton on July 17, 2025
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How do blogs anchor your social media strategy? 

You might get your hits from shortform content, but blogs still have a place to anchor your social media strategy – here’s how.   Social platforms move fast. It’s scroll, like, swipe, repeat. But blogs? Blogs give […]
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May 20, 2025
Published by Romey Norton on May 20, 2025
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The power of clear communication – use KISS to help you write well

Heard of the KISS theory? It stands for Keep it simple, stupid. It’s a design principle that originated in the US Navy in 1960 but can be applied in many contexts. Writing is a critical one. […]
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March 18, 2025
Published by Romey Norton on March 18, 2025
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Six benefits of having guest blogs 

Struggling to get more eyes on your website? Imagine having someone else bring a whole new audience to you, without lifting a finger! That’s the magic of guest blogging.  But what exactly makes guest blogging a […]
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November 22, 2024
Published by Louise Turner on November 22, 2024
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Can AI do copywriting? (And would you want it to?)

Can AI do copywriting? (And would you want it to?) Get the Wordsmiths take on generative AI's impact on copywriting, what it can be used for and what's best to stay away from.
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