July 17, 2025
You might get your hits from shortform content, but blogs still have a place to anchor your social media strategy – here’s how. Social platforms move fast. It’s scroll, like, swipe, repeat. But blogs? Blogs give […]
May 20, 2025
Heard of the KISS theory? It stands for Keep it simple, stupid. It’s a design principle that originated in the US Navy in 1960 but can be applied in many contexts. Writing is a critical one. […]
March 18, 2025
Struggling to get more eyes on your website? Imagine having someone else bring a whole new audience to you, without lifting a finger! That’s the magic of guest blogging. But what exactly makes guest blogging a […]
November 22, 2024
Can AI do copywriting? (And would you want it to?) Get the Wordsmiths take on generative AI's impact on copywriting, what it can be used for and what's best to stay away from.
October 11, 2024
Why does our education system teach children to write in such an unnecessarily complex way? “Just use as many long and complicated words as you can.” This was the answer our eldest August, age 17, gave […]