Writing – Wordsmiths

March 16, 2026

Published by Romey Norton on March 16, 2026

Categories

Why you need to invest in marketing: the Anora story

When you’ve worked in marketing and communications long enough, you recognise a familiar hesitation. Businesses are often happy to invest in their product, their people, and their operations, but when it comes to marketing, the purse […]

February 10, 2026

Published by Romey Norton on February 10, 2026

Categories

Wordsmiths’ tips for editing your writing

Editing isn’t just about fixing typos or polishing punctuation; it’s about transforming good writing into great writing. Whether you’re crafting web copy, a blog, or a campaign headline, a thoughtful edit can make all the difference […]

January 13, 2026

Published by Romey Norton on January 13, 2026

Categories

Why a white paper could be your best sales tool

Your business is growing, your ideas are solid, but your prospects still aren’t quite convinced you’re the go-to authority in your field. That’s where a white paper comes in. Done well, a white paper educates, builds […]

November 11, 2025

Published by Romey Norton on November 11, 2025

Categories

Six reasons why a white paper is a smart move for your business

In the fast-paced world of B2B marketing, everyone seems to be chasing the next trend: reels, AI-generated content, a viral post… It’s tempting to jump on every new bandwagon. But often, the strategy that delivers real […]

September 11, 2025

Published by Romey Norton on September 11, 2025

Categories

The importance of editing – lessons from Roald Dahl

Everyone writes, but not everyone understands the importance of editing. Writing less gives your reader more, because you’re working harder to make things easier and simpler for them. Roald Dahl knew this. He’s quoted as saying: […]