May 20, 2025
Heard of the KISS theory? It stands for Keep it simple, stupid. It’s a design principle that originated in the US Navy in 1960 but can be applied in many contexts. Writing is a critical one. […]
March 18, 2025
Struggling to get more eyes on your website? Imagine having someone else bring a whole new audience to you, without lifting a finger! That’s the magic of guest blogging. But what exactly makes guest blogging a […]
January 30, 2024
“Never start a sentence with ‘and’ or ‘but’,” said every English teacher who ever lived. But read through any piece of copy and you’ll see this ‘rule’ broken many times (I just did it then). It’s […]