Working in an agency, you’re often required to wear many hats. You’re a strategist, a project manager, a creative director, and sometimes, even a writer. But writing, especially copywriting, is a speciality in itself. It demands […]
We all have a story to tell, it’s how you choose to tell it that makes the difference. Storytelling is an art form, as is copywriting, and whilst you may not expect them to have anything […]
From bedtime stories to classic epics, stories are embedded into our lives. But why should stories be a priority in your marketing? Think about it. The most heart-warming and gut-wrenching content we see are charity appeals […]