May 20, 2025
Heard of the KISS theory? It stands for Keep it simple, stupid. It’s a design principle that originated in the US Navy in 1960 but can be applied in many contexts. Writing is a critical one. […]
July 30, 2024
Working in an agency, you’re often required to wear many hats. You’re a strategist, a project manager, a creative director, and sometimes, even a writer. But writing, especially copywriting, is a speciality in itself. It demands […]
April 2, 2024
We all have a story to tell, it’s how you choose to tell it that makes the difference. Storytelling is an art form, as is copywriting, and whilst you may not expect them to have anything […]
January 31, 2024
From bedtime stories to classic epics, stories are embedded into our lives. But why should stories be a priority in your marketing? Think about it. The most heart-warming and gut-wrenching content we see are charity appeals […]