May 20, 2025Published by Romey Norton on May 20, 2025Categories Blogging Language Tone of voice Wordsmiths WritingThe power of clear communication – use KISS to help you write wellHeard of the KISS theory? It stands for Keep it simple, stupid. It’s a design principle that originated in the US Navy in 1960 but can be applied in many contexts. Writing is a critical one. […]