November 22, 2024
Can AI do copywriting? (And would you want it to?) Get the Wordsmiths take on generative AI's impact on copywriting, what it can be used for and what's best to stay away from.
July 30, 2024
Working in an agency, you’re often required to wear many hats. You’re a strategist, a project manager, a creative director, and sometimes, even a writer. But writing, especially copywriting, is a speciality in itself. It demands […]
April 2, 2024
We all have a story to tell, it’s how you choose to tell it that makes the difference. Storytelling is an art form, as is copywriting, and whilst you may not expect them to have anything […]
February 9, 2024
Lots of messages for small businesses who are entering awards can be found scattered among the bright outfits and sequins of the Hollywood awards season. We’ve searched through the glitter to find them so you don’t […]
January 30, 2024
“Never start a sentence with ‘and’ or ‘but’,” said every English teacher who ever lived. But read through any piece of copy and you’ll see this ‘rule’ broken many times (I just did it then). It’s […]