May 20, 2025
Heard of the KISS theory? It stands for Keep it simple, stupid. It’s a design principle that originated in the US Navy in 1960 but can be applied in many contexts. Writing is a critical one. […]
March 18, 2025
Struggling to get more eyes on your website? Imagine having someone else bring a whole new audience to you, without lifting a finger! That’s the magic of guest blogging. But what exactly makes guest blogging a […]
November 22, 2024
Can AI do copywriting? (And would you want it to?) Get the Wordsmiths take on generative AI's impact on copywriting, what it can be used for and what's best to stay away from.
July 30, 2024
Working in an agency, you’re often required to wear many hats. You’re a strategist, a project manager, a creative director, and sometimes, even a writer. But writing, especially copywriting, is a speciality in itself. It demands […]
April 2, 2024
We all have a story to tell, it’s how you choose to tell it that makes the difference. Storytelling is an art form, as is copywriting, and whilst you may not expect them to have anything […]