writing

January 30, 2024

Here’s why copywriters have to ‘unlearn’ what they were taught at school

“Never start a sentence with ‘and’ or ‘but’,” said every English teacher who ever lived.  But read through any piece of copy and you’ll see this ‘rule’ broken many times (I just did it then). It’s […]
January 26, 2024

How to celebrate National Storytelling Week

In a celebration of the power of sharing stories, each year at the end of January/beginning of February, we recognise National Storytelling Week. (The dates change from year to year so it’s always good to keep […]