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Romey Norton

August 21, 2025
Published by Romey Norton on August 21, 2025
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Outsourcing content: when to hire a copywriting agency versus building an in-house team

If you’re leading a busy marketing, comms, or creative team, and have struggled to meet deadlines and client demands, chances are you’ve thought about what’s right for your team – outsourcing copywriting versus writing in-house.  It’s […]
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July 17, 2025
Published by Romey Norton on July 17, 2025
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How do blogs anchor your social media strategy? 

You might get your hits from shortform content, but blogs still have a place to anchor your social media strategy – here’s how.   Social platforms move fast. It’s scroll, like, swipe, repeat. But blogs? Blogs give […]
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May 20, 2025
Published by Romey Norton on May 20, 2025
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The power of clear communication – use KISS to help you write well

Heard of the KISS theory? It stands for Keep it simple, stupid. It’s a design principle that originated in the US Navy in 1960 but can be applied in many contexts. Writing is a critical one. […]
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March 18, 2025
Published by Romey Norton on March 18, 2025
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Six benefits of having guest blogs 

Struggling to get more eyes on your website? Imagine having someone else bring a whole new audience to you, without lifting a finger! That’s the magic of guest blogging.  But what exactly makes guest blogging a […]
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