January 31, 2024
From bedtime stories to classic epics, stories are embedded into our lives. But why should stories be a priority in your marketing? Think about it. The most heart-warming and gut-wrenching content we see are charity appeals […]
January 30, 2024
“Never start a sentence with ‘and’ or ‘but’,” said every English teacher who ever lived. But read through any piece of copy and you’ll see this ‘rule’ broken many times (I just did it then). It’s […]
January 26, 2024
In a celebration of the power of sharing stories, each year at the end of January/beginning of February, we recognise National Storytelling Week. (The dates change from year to year so it’s always good to keep […]
December 14, 2023
It’s been another cracker of a year here at Wordsmiths, with the team having worked on a really tree-mendous range of projects. As we wrap up the year, here are a few of our headlines and […]
October 19, 2023
AI (Artificial Intelligence) has become increasingly popular in the marketing and communication industry as technology advances. It’s been received both positively and negatively across the globe. However you perceive it, AI isn’t going anywhere anytime soon, […]